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What does logo mean?


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I checked on the internet and saw that the logo was actually just a design in a French hotel. It actually came from a wallpaper and was used since after the co-founder William Durant saw it and got a liking to it. Unfortunately it doesn't have any special meaning.

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The chevrolet bow-tie logo was first used in 1913 on their cars. It means dependability, economy and quality in motor transportation. When as a world traveler it struct Durant's imagination when he saw this design on a wallpaper in French hotel.

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Sorry for barging in on this old thread, but for those who are interested Chevrolet has quite an interesting article in its website on the history of the bowtie logo - http://ae-en.chevroletarabia.com/about-us/history/history-with-a-mystery--the-chevrolet-bowtie.html

It has a few great stories on whether the Durant's (Chevrolet Cofounder) borrowed it from a newspaper ad or not? and so on.

Check it out, a little bit of car history in there.

Cheeers :)

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