Cars sold at a loss

[Barry]

Here is a selection of cars which the manufacturer sold for less than the cost to produce. The loss on some are  crazy  

2005-2013: Bugatti Veyron – £3,887,051 per unit 

2001- : Volkswagen Phaeton – £23,655 per unit

2001-2009: Renault Vel Satis – £15,751 per unit.

2004-2009: Peugeot 1007 – £12,947 per unit

2000 – 2005: Audi A2 – £6340 per unit

2001 – 2009: Jaguar X-type – £3945 per unit

1997-2006: Smart Fortwo – £3762 per unit

2006 – 2012: Renault Laguna – £2986 per unit

2001-2009: Fiat Stilo - £2297 per unit

1997-2004: Mercedes A-class - £1214 per unit
 

https://www.autocar.co.uk/car-news/industry/smart-fortwo-and-bugatti-veyron-head-list-top-loss-making-cars

[hAwX]

and the profit was made by the buyers by reselling those veyrons i guess...

phaeton was a massive failure

[Gaurav]

On 2/27/2018 at 1:48 PM, Barry said:

2005-2013: Bugatti Veyron – £3,887,051 per unit 

 

Is this really correct 3.8M GBP = 19M AED per unit loss?

Extract from Edmunds

Quote

With 1,001 horsepower pumping from its W16 engine, it's also the world's most powerful production car. And with a price tag of about $1.5 million, it's the world's most expensive new car. For the Bugatti Veyron 16.4, everything is a superlative.

1

How come Bugatti can make 19M loss on 5.5M car......? Means actual cost is 24.5M AED.....DAMN......!

[Barry]

I think Bugatti did it for the world record and notoriety of being the fastest production car in the world. 

I guess it didn’t pay off though. Everyone knows what a Veyron is, how many people outside the petrolhead circle have ever heard of the newer Bugatti Chiron? Technological masterpiece but at number 3, who cares?