Did you know that Hyundai started out as a manufacturer that sells cheap low quality cars? Pretty much like cheap Chinese products (No insult intended). In 2000 though, Mr. Chung got fed up with the "low-quality" brand and ordered his team to focus on quality.
When Hyundai made a guarantee of 100,000miles or 10years in the US, they created not only a name of affordable cars manufacturer but also that of quality.