Kia has this European feel but at an affordable level without sacrificing the features and extras. I was a bit skeptical at first because we had a Kia that we bought as brand new several years back but it failed after a year of using it. Some bad service, quality issues and other hearsays to add. But now, so far so good when I switched back to Kia. It has improved dramatically in several areas. Design is quite impressive. Sturdy ride and it feels safe. Not the best but I can rate the vehicle higher than some leading car brands out there. All thanks to Peter Schreyer.