Pickup trucks offers a lot of options to choose by configuring your truck the way how you want it, They have a strong, ladder style frames, so the body is separate from the chassis and this makes them tough & can carry heavy loads, also handle off roading with ease when driven by a experienced driver.
These days buying a truck has become popular, also buying them has become difficult because there are so many options, Some of the manufacturers also provide options like selecting the cab, bed length, transmission, and the engine you want. Besides, this makes them versatile. So you can use them for different purposes like family, hauling, off roading, towing, carrying heavy loads etc.
I still remember those days where I used to be a part of an off-road group in KSA, Every weekend convoy drives we had a minimum of 2 trucks during long drives, camping. These trucks were well equipped with generators, refrigerators, tools, tents, carpets, gas, water tanks, fire wood and lots of food.
I was looking out for some old pictures in my phone, Unfortunately most are gone but found a picture from my Instagram that I had posted in March 2016 (3 different Ford trucks, 2 stock but well equipped for camping activities)