I had the same issue a quite a few times myself. Mostly after a pop-out, where sand was stuck between the rim and the tire. It also seems to happen after very sharp turns in soft sand, when the tire pressure is low.
The main culprit is the size of the tire wall: too small due to the size of rims needed to wrap around the large brake calipers. Apparently very easy to collect sand and not easy to just flush it out. This has given me quite some unwanted work in the desert. On top of it, annoying costs and time wasted at a tire shop afterwards to clean everything out again.
It's one of the reasons I want ( read "need") to change the "soccer mom" 20 inch rims on my car. Unfortunately not an easy project with my Defender. Till then, I choose to run on slightly higher pressure, no guarantee but reduces the problem.