Going back to my classic question: How many pickups you have seen in the desert? Maybe 1:10
Friend of mine bought Tundra SWB single cab, I think with supercharged or he added on and sold after 6 months to go back to LC SWB. When he bought it, he was all excited and peppy about Tundra but when he changed, he did it quietly.
All the marketing commercials of pickup talking about unleash your freedom, to be more manly and live like a king is a lifestyle touch for people who use these trucks to reach from point A to B in the desert and then camp and have tea, bbq and shisha whole night.
Those people have different 4x4 for a different lifestyle needs + 1 wrangler or capsula with LS engine for dune bashing.