Agreed that it is the car manufacturers' responsibility even way after the warranty period.
Whilst I appreciate the FOC replacement under the recall campaign, I would appreciate a bit more proactive actions like publicizing or reaching out to car owners via telephone messages to tell them to schedule an appointment for the replacement regardless whether they service with the agency or not. For my case, I discovered it by chance when I showed up for a regular service.
Upon further research, apparently, if the fuel pump is faulty, it may just cut fuel supply and the car will just stall. Will be a tricky situation in the desert, esp in the middle of some sort of maneuver.