That wasn't a revival or comeback even, Toyota just plonked their badge on a Subaru, hoping to cash in on the name, which obviously didn't work.
Toyota doesn't seem to be too smart when it comes to revivals, they brought in the FJ as a rebooted version of the legendary Toyota FJ40, which also failed because its just a LWB prado rolling chassis bolted on with a totally impractical body. Hence due to poor sales had to discontinue it.
Only reason it took off here was once again a Prado with a lighter body gave it good desert performance. So people overlooked all of its flaws.